These pieces were created for the 2021-2022 and 2022-2023 recruitment seasons in collaboration with Admissions counselors at South Dakota Mines. They were seeking fun, engaging, and informative collateral that would entice prospective high school students at college fairs around the region to learn more about our STEM university, and ultimately enroll for their freshman year. Building upon the 2020 rebrand, I was responsible for concepting and producing new creative assets that pushed brand standards and expectations forward.